Instagram’s SEO Update: What July 2025 Means for Your Brand Visibility
July 2025 marked a major shift in how we use Instagram—and it’s one that business owners, creators, and marketers need to pay attention to. For the first time, Instagram posts from public business and creator accounts are now being indexed by search engines like Google. This means your content—whether it's a Reel, Carousel, or static post-can appear in Google search results, offering organic visibility far beyond the Instagram app. Note: This only applies to public business or creator accounts. Stories, Highlights, and private profiles are not included. Why This Matters...
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